Hypertext Markup Language (HTML) is the standard markup language used for creating web pages and web applications.
HTML describes the structure of a web page semantically and originally included cues for the appearance of the document. Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages.
CSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.
Extern styles are the best because they save your working time, and redesigning HTML document time.
CSS was originally created in W3C, and it showed up together with HTML 4.0 as a solution for a problem in separation of page content from design.
HTML was imagined to take care just for the content - it was supposed to show only paragraphs, tables, headings, etc. The appearance was covered by browsers.
But, many browser creators started adding additional HTML tags (such as font tag and colour attribute) to original HTML, many developers found themselves difficult to create their own pages.
Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.
WHAT IS SMM USED FOR?
The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers.
SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e. Electronic Word of Mouth, or eWoM).
The point of SMM is to obtain direct feedback from users (or potential customers), so that the company gets a personal stamp at the same time, i.e. it appears more human-like.
By means of interactive options on social networks, the customers get the chance to be heard, either by asking questions or by making complaints.
Search Engine Optimization(SEO) could be defined as a series of actions done on website pages, in order to achieve better position on search engines, using key words.
When ordering web pages, a client probably doesn't even think about web browsers optimization, mostly because of their ignorance, and it is most likely that they actually need SEO. Of course, it is not enough to put web pages on a server and expect that time does the work.
A real benefit of optimization for search engines isn't bringing the same people over and over on a web site. It's bringing new visitors and expanding the number of visitors and potential customers of your company that will find you on search engines for relevant keywords.
Main goal of site optimization: good SEO is more beneficial, because it leads to your site, thus making business and clients.
Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
SEM is the wider discipline that incorporates SEO.
SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).
SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done.
A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
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